In a networked society where everyone is branding themselves, how are brands evolving?
As the thesis is about branding, each chapter is designated a social media glyph to ‘brand’ them. The mirrored cover is to convey how we have become the brand, whether we are aware of it or not. As Apple is used as a case study, elements of their design have been taken to create a visible link. The format of the book is the same size as the original iPad dimensions and the Apple interface font San Francisco isused for the typography.